Digital Marketing-Learn and Earn

Content optimization is a process of making your webpages more appealing to search engines and users. It is not only restricted to using best keywords in your pages but also focuses on various other parts of your website like the quality of content, broken links, title tags, meta tags, etc. Once your content is optimized the search engine can easily find and index your website and show up it in the initial pages of search results. Focus on the following areas for better content optimization Title Tag: It refers to the title of your page or post which is incorporated in the head of the HTML code of a page. It appears at the top of the page on the result pages or when you promote your page on social media. The title tags which are concise, accurate and relevant are considered best for content optimization. According to SEO experts, an ideal title tag should be between 50?60 characters long, correctly describe the content on the page and must have targeted keyword at the beginning o...

Keywords are one of the most important aspects of SEO and for relevant and useful keywords a precise keyword research is required. Keyword research provides you meaningful keywords that enable your webpages to rank higher in search results. Thus, it can be considered the base of SEO is keyword research. There are a number of tools available for keyword research. Some of the popular tools are described below: Google Keyword Planner It is one of the most used keyword research tools. It is a free tool which is integrated with Google Adwords. This tool requires you to create an Adwords account before you start using the tool. It gives you an idea about the competition level for each keyword and offers you filters and match types to find out profitable keywords. Google Trends It is also a free tool of Google which is designed to compare the traffic for a set of keywords. It allows you to enter multiple keywords, search history and category and use filter by location. You just ent...

How to Choose Best Keywords Keywords are the words or phrases used by people in search engines to find the desired information. Relevant keyword and phrases help increase profitable traffic to your website. So, keep the following points in mind if you are looking for best keywords and phrases. 1) Long-tail keywords: It usually refers to 3 to 5 words phrases. Such keywords are considered ideal for SEO as people in purchase stage of buying cycle tend to use longer phrases to search products or services. The long phrases are also found to be less competitive than shorter keywords and help you attract targeted traffic. 2) Latent semantic indexing: It is also known as LSI. In this method, we incorporate related terms along with main key phrases, e.g. if a page contains information about cars then search engine tends to see related terms like models, makes, car parts, etc. So, if the search engine finds more semantic words on your page they will assume you more relevant and authenti...

Competitors' Website Analysis Analysis of competitors' website is an important part of SEO search and analysis. By analyzing competitors' websites you can get ideas to improve your own web marketing strategies. There are various competitor-analysis tools designed to compare the search friendliness of a website against the websites of its competitors. These tools are based on various SEO metrics and are quite easy to use, i.e. some tools require you to enter your webpage URL, the competitor URL and the targeted keyword and the tool will tell you how well you are ranked against your competitors for that keyword. Few important steps to analyze competitors' website 1) Find out your SEO competitors Generally, the sites which are in your niche or rank well for your keywords are your competitors. The other simple way to find out your competitors is to search your keywords with Google and look for the sites that pop high in search result page. 2) Visit competitors...

Keyword Research and Analysis Keyword Research and Analysis is a high return activity and an important part of the SEO. Right keywords can place your website on the first page of search results and irrelevant keywords can increase the gap between users and your website. Keyword Research and Analysis enables you identify the information your target audience is searching and the keywords they are using for their queries. After researching and analyzing the keyword demand you not only get the relevant terms and phrases for SEO but also understand the users in a better way. It helps you build a better website with relevant keywords and phrases. Your webpage has to compete with millions of webpages to achieve the higher ranking. So, optimizing your content by incorporating the right keywords in the pages is a necessary SEO practice. If you are not using the right keywords your website might never be on the first page of search results. How to find the suitable keyword Before usin...

Google Algorithm Updates In the beginning, in 90's, search engines was not as effective as it is today; it was mainly focused on keyword matching and backlinks. So, it was quite easy for the low-quality websites to rank higher by targeting their exact keywords with lots of backlinks. To solve this problem, Google introduced a algorithm to filter the results so that it could clean the web. Since then Google is continuously updating its algorithm to maintain and improve the efficiency of its search engine. Some of the major Google updates which helped it filter sites more precisely and clean the web effectively are given below: 2016 Updates Penguin 4.0 Penguin 4.0 was announced on September 23, 2016, with few changes like it will be part of core algorithm, will update in real time and will be page specific instead of affecting the entire domain. Mobile Friendly Boost Update It was launched in May 12, 2016, to help mobile-friendly sites on mobile search. 2015 Updates...